DENTSPLY GAC ANNOUNCES NEW AGENCY OF RECORD | ||
| July 31, 2009
Dentsply GAC announced today that the Baltimore based ad agency Blakeslee has been named agency of record for both DENTSPLY GAC International and Raintree Essix, two divisions within the orthodontic franchise of DENTSPLY International (NASDAQ: XRAY). Blakeslee will provide strategic counsel, full creative and production services as well as public relations across all communication platforms including print, collateral and online media. An industry leader for over 40 years, DENTSPLY GAC International provides orthodontists and their staff with solutions and services designed to streamline the entire orthodontic process while delivering excellent, timely results for patients. Raintree Essix introduced one of the first commercially viable thermoplastics for the dental and orthodontic markets and now offers over 15 types of thermoforming plastics for various applications.
“Given the empirical link that exists between proper oral hygiene and overall systemic health, in addition to the recent technological advancements developed by DENTSPLY GAC and Raintree Essix, these two brands are well situated to build upon their leadership position and advance the overall field of orthodontics,” said Duane LeVine, President of Blakeslee. “This will be a tremendous benefit not only to GAC International and Raintree Essix, but to their constituents, and ultimately the general public. We are confident in our ability to help these companies advance what are already two tremendously successful franchises.”
Founded in 1931, Blakeslee is a full-service advertising and PR firm with offices in Baltimore, MD and Park City, UT with a concentration in the medical, dental, resort luxury, high-end real estate, fashion and outdoor apparel industries. Blakeslee has won more than a dozen Telly awards and more than two dozen Addy awards in the past 10 years.
About Dentsply GAC As an industry leader, Dentsply GAC is your total orthodontic supplier offering a complete range of solutions that can easily and cost-effectively be incorporated into your existing practice and treatment plans. At Dentsply GAC, we believe in leading innovation. That’s why we provide state-of-the-art products from brackets, force-intuitive wires and highly-efficient buccal tubes to bonding, auxiliary appliances and innovative software programs. Our mission is to help you achieve rapid, optimal treatment results while streamlining your orthodontic practice. Please ask your Dentsply GAC representative for more information, call 800.645.5530. | ||
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